I took a writing class in 2009 and we had to make a newsletter. I chose to write a tongue-in-cheek newsletter about my softball team.
If I had to pick one word to sum up what is most important about design it would have to be consistency. Consistency is the key to any successful brand identity. I’m a little OCD (or I guess a more positive word would be organized) and extremely passionate, which makes me the perfect designer! I maintain brand fervently.